EXECUTIVE SUMMARY

Spacious Homes, a leading construction and interior company in Bangalore, approached us to enhance their social media presence and generate leads through organic marketing strategies. Their initial challenge was building brand awareness on key social platforms.

Digital Brandist created a comprehensive social media strategy, focusing on Instagram, LinkedIn, Google Maps, and Facebook. By optimizing social pages, producing engaging content, and launching targeted campaigns, we successfully increased follower growth, engagement rates, and generated quality leads, resulting in a successful digital marketing transformation for Spacious Homes.

CLIENT BACKGROUND

Spacious Homes is a well-established LLP in the construction and interior industry in Bangalore. For over a decade, they have been known for delivering high-quality residential and commercial projects, with a reputation for innovation and excellence. Specializing in premium townships, gated communities, and commercial spaces, Spacious Homes continues to set the bar high in the Bangalore real estate market.

CHALLENGE

Spacious Homes wanted to increase their brand’s visibility in the highly competitive construction market, particularly on digital platforms. However, their presence on social media platforms was under-optimized, leading to low engagement, weak brand recognition, and missed opportunities for lead generation.

With minimal organic reach on Instagram, LinkedIn, Google Maps, and Facebook, they struggled to convert profile visits into potential leads. Their primary challenge was building an effective social media presence that resonated with their target audience, improving engagement, and ultimately driving conversions without the use of paid ads.

SOLUTION

Digital Brandist developed an organic social media marketing strategy tailored to Spacious Homes' needs. We began by optimizing their social media profiles on Instagram, LinkedIn, Facebook, and Google Maps to ensure consistency, professionalism, and SEO-friendly descriptions. After revamping the profiles, we created a comprehensive content calendar, focusing on engaging posts, designs, and video content that aligned with their brand identity and business objectives.

The first phase focused on building brand awareness through educational and visually appealing content. Once the profiles reached a significant level of engagement and profile visits, we shifted our approach to lead generation, implementing strategic campaigns designed to convert engagement into actionable leads.

PROCESS

1. Social Media Optimization: We updated the company's social media profiles across all platforms, ensuring uniformity in branding and messaging. Each profile was tailored to fit its respective platform's best practices and appeal to the target audience.

2. Content Creation: A mix of static designs, carousel posts, and short video content was crafted to engage users. These posts highlighted Spacious Homes' core values, showcased ongoing projects, and educated the audience about modern living solutions.

3. Audience Engagement: We closely monitored engagement on each platform, interacting with the audience through comments, messages, and community-building activities. This helped foster a sense of connection and trust with the brand.

4. Lead Generation Campaigns: After achieving a significant increase in profile visits and follower growth, we initiated lead generation campaigns. These focused on driving traffic to the company’s website and encouraging direct inquiries via Instagram, Facebook, and LinkedIn.

RESULTS

The results of the organic social media strategy were outstanding. Spacious Homes experienced a 27% increase in overall engagement rate across all platforms. Their follower count grew by 35% on Instagram and 40% on LinkedIn within six months, demonstrating a marked improvement in brand visibility.
Profile visits surged, leading to a 15% increase in inbound inquiries during the lead generation campaign phase. These efforts resulted in quality leads, significantly boosting their pipeline without investing in paid advertising. The metrics highlighted the success of the strategy, making it a cornerstone of Spacious Homes' digital marketing efforts.

CONCLUSION

Through a well-planned organic social media marketing strategy, Digital Brandist helped Spacious Homes increase their brand awareness and generate quality leads. By optimizing social platforms and creating high-value content, we enabled them to connect with their audience, improve engagement, and grow their business. This case study highlights the power of organic social media marketing to build sustainable digital growth in a competitive industry.

TESTIMONIAL

"Digital Brandist's approach to social media marketing was exactly what our company needed. Their tailored strategy helped us connect with a wider audience and turn that attention into tangible business leads." — Marketing Head, Spacious Homes

Ready to transform your social media presence and generate quality leads? Contact Digital Brandist today to discover how we can help your business achieve its digital marketing goals.

27%

Engagement rate across all platforms

105%

Increase in number of followers in 6 months

High Level

of leads generated through the campaign

Services

Social Media Marketing

Website Optimisation